Strategy of executive intellectual property promotes own innovation capability

Someone says, if Coke Cola company all manufacturer commit to the flames, his boss still can depend on the brand of Coke Cola chicly to be able to come over in order to revive instantly, this is not fun word, the label value of Coke Cola has reached 70.2 billion dollar nowadays, this is the force of intellectual property.

Our country intellectual property develops more adagio, just spread out gradually later to reforming and opening, after joining WTO, person of foreign intellectual property increases gradually in Chinese lawsuit, a lot of scholars and enterprise began to feel pressure, this kind of pressure makes a few enterprises suffocative come, affected because of this kind of lawsuit even produce and manage.

More crucial is, these enterprises are the intellectual property that encroached exotic nation business and action sue, and actual production is managed in, domestic company has intellectual property truly, the company that has core competition ability then is little little, as a result of intellectual property backwater of the own innovation of the enterprise not before. Because be in a system of not quite sound intellectual property protection, the enterprise of innovation starts the chance that can give the enterprise that does not innovate ride only.

Be in the period that increases quickly when economy, the enterprise that the administrative leadership cadre that takes GDP achievement in one's post seriously too can care place rarely seeks the way of profit. No matter whether this enterprise has own innovation capacity, whether to violate the legal statute of intellectual property, want it to have beneficial result only, need not weigh " nodular " .

When still be not being taken seriously in social public opinion when the topic of intellectual property, foreign transnational corporation takes aim already on company of a few old names, enter home market actively, adopt all sorts of means to undertake and be bought or recombine to old name company, register old name brand first even, seek profit.

And when should emphasizing wanting to implement intellectual property strategy energetically in seventeen big report, a lot of companies that have capacity of research and development do it one brace up, own innovation had better protection, "Use " famous brand seeks his state the enterprise of profit is sure everywhere be rebuffed.

As above, although be in a few places and enterprise to be put in the behavior that devoid intellectual property protects, although foreign transnational corporation is in our country,the thing that intellectual property side gains extra advantage by unfair means happens time and again, but some closer year come, our country begins the step that aggrandizement intellectual property protects gradually, formulated intellectual property strategy and give carry out, this is sure to improve the innovation environment of our country greatly. Be in this year in November, wang Zhihe grabs the company that fixes its brand to give to Germany sue, win the lawsuit finally, this is company of our country old name first overseas dimension authority scores a success.
Previous12 Next